Bank CS Survey Template Utilizing Customer Feedback
A step towards strengthening competitiveness and acquiring customers! An explanation of how to utilize the survey results and more.
In recent years, the banking industry has been facing rapid changes. Traditional face-to-face customer service is decreasing, and the number of ATMs is increasing, leading to changes in customer touchpoints. At the same time, the spread of online banking and the introduction of new financial products have intensified competition to attract customers. In this market environment, banks need to strengthen their competitiveness, retain existing customers, and acquire new ones. One of the solutions being highlighted is customer satisfaction surveys (CS surveys). This column will explain a template for customer satisfaction surveys aimed at bank users and explore ways to identify issues and improve them. *For more details about the column, please refer to the related links. Feel free to contact us for more information.*
- 企業:アスマーク
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